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Asian Parents Throw a Lifeline to their LGBTQ Children in Powerful, New Asian Family Acceptance Campaign
NQAPIA announces first-ever LGBTQ-positive ads to air on major Asian television networks, backed by multi-city Asian Family Acceptance workshop tour
NEW YORK CITY — Following on the heels of Friday’s historic decision by the U.S. Department of Justice and the U.S. Department of Education that Title IX of the Civil Rights Act protects transgender students from discrimination in educational settings, NQAPIA will announce a groundbreaking family acceptance campaign designed to bridge the cultural divide that prevents Asian American, South Asian, Southeast Asian, and Pacific Islander (API) children from coming out to their parents. In contrast to the western dynamic, API parents are now opening the closet door for their children.
NQAPIA’s new Asian Family Acceptance Campaign includes a landmark series of emotionally-moving television ads, entitled “Family Is Still Family,” plus a series of in-person workshops around the country, presented by API parents of LGBTQ children. The ads will run for the first time on major international Asian television networks in the U.S. during June for LGBT Pride Month.
A special news conference will unveil these powerful television ads and introduce API and LGBTQ parents and children who will share their stories of heartbreak and triumph. The news conference will take place on Tuesday, May 17 in New York City.
Watch the press conference via Meerkat on Twitter live-streaming at 5:30ET/2:30PT p.m. and again at 6:30ET/3:30PT p.m. The earlier broadcast will be a shortened, 30-minute press conference. The later broadcast will be a longer, 60-minute program where parents and young people will tell their full stories of love, acceptance, and struggle.
Credentialed reporters can listen-in on the press conference by dialing into a conference line: Dial-in number: 1-866-214-4423. Participant code: 9572933#. This line is reserved only for representatives of the news media. Download the NQAPIA Family Is Still Family Media Kit here.
API LGBT youth face unique obstacles to coming out, including the fear of shaming and dishonoring their parents and ancestors. These cultural obstacles often lead to self-loathing, depression, and suicide. NQAPIA’s revolutionary multilingual “Family Is Still Family” advertising campaign removes the specter of shame, silence, and guilt by having parents open the closet door for their kids, offering unconditional love and acceptance. These life-affirming messages are presented in English, Chinese (Mandarin and Cantonese dialects), Hindi, Korean, Japanese, Vietnamese, Lao, and Tagalog.
The “Family Is Still Family” TV ad campaign will run in June (LGBT Pride Month). The ads are scheduled to air on:
- SinoVision (Chinese) June 1 to June 7
- Television Korea 24 (TVK) June 8 to June 14
- StarTV (South Asian) June 15 to June 21
- Mnet (Music channel based in South Korean) – ongoing from now to end of June
A different ethnic ad in each language will run each week during June. More placements are still being secured and will be announced shortly
The following API parents and children will share their stories at the May 17 news conference:
- Joanne Lee: Mother of Skylar, a trans teen in Wisconsin who committed suicide because he felt he lacked family support
- Pastor Danilo Cortez: A Southern Baptist minister from Los Angeles who works to change anti-LGBT church policy; father of a gay son
- Marsha Aizumi: Mother of trans son from Pasadena
- Kham Moua: Gay man and survivor of conversion therapy ordered by his parents
- Tevin Ith: Out-of-closet college student and member of PrYSM, a queer Southeast Asian and youth of color organization
NQAPIA thanks the generous support of the Arcus Foundation, David Bohnett Foundation, API Dream Team Giving Circle, CJ Huang Foundation, Asian Pride Project, PFLAG, GSA Network, Advocates for Youth, and Media Sponsor Comcast/NBC Universal.
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