Posts

Sponsorship Benefits

Sponsor Benefits

NQAPIA will work closely with you to develop a comprehensive benefits package tailored to meet your company’s investment objectives. Packages can entail programming, marketing, talent development, volunteerism, and corporate social responsibility philanthropy.

Local, National, and International Visibility

Corporate Partners gain marketing exposure to a local, national, and international community through recognition listings and donor spotlights in program books, printed materials, social media, and the NQAPIA website.

The NQAPIA conference offers a unique opportunity for visibility among the leading LGBTQ and API community leaders and professionals, as well as national figures, elected officials, policy makers and advocates.

Companies can present their programs through an open call for workshops or participation in other panels.

Corporate Diversity Support

NQAPIA works directly with Diversity & Inclusion staff and Employee Resource Groups and Business Resource Groups (ERGs/BRGs) to design particular corporate partnership for the conference.

ERG/BRG attendees can learn about innovative intra-company cross ERG collaborations that promote greater LGBTQ allyship among co-workers and more cultural receptivity among LGBT ERG groups. NQAPIA can assist Human Resources departments in career advancement, talent pool development, and diverse recruiting initiatives.

Employee Perks

Employees of Corporate Sponsors receive complementary conference registration.  NQAPIA Corporate Partnerships also demonstrate a company’s commitment to diversity, which promotes morale among company employees who are not only LGBTQ or API, but for the entire workforce.

Community Benefits

Become part of NQAPIA’s critical policy, advocacy and educational initiatives to address homophobia and racial intolerance.

NQAPIA is a tax-exempt 501(c)(3) not-for-profit so all sponsorships and contributions are tax-deductible to the fullest extent permitted by law.

EIN Number 27-2114866

Return on Investment: The Power of Buying

An unparalleled brand loyalty is a compelling reason for any company to partner with an LGBTQ organization.

90%
Gay men and lesbians report that a brand’s sponsorship of LGBT events favorably influences their buying decisions1
$835 billion
Buying power of LGBTQ consumers2
$775.1 billion
Buying power of Asian Americans in 20153
70%
Increase in buying power of Asian Americans from 2010 to 2015. Highest of all race/ethnic groups4

1 Community Marketing, Inc., 2007.

2 The Gay and Lesbian Market in the US by Witeck-Combs Communications Inc., in Packaged Facts 2007.

3 The Multicultural Economy 2010 by the Selig Center for Economic Growth in Packaged Facts.

4 InterTrend Communication’s Knowledge Center 2007, TVB Media Marketing.

Marketing Potential

APIs are the fastest growing minority group in the nation and are an emerging sector of the LGBT community. Partnering with NQAPIA’s conference provides visibility in this expanding segment and reinforces your company’s commitment to both diversity and inclusion.

Partnerships demonstrate your care for your local communities, can achieve segment marketing goals, increase your talent pool, and promote career and personal development.

400
Estimated conference attendance

33% from San Francisco Bay Area

20% from West Coast

25% from East Coast

1,301

 

Past conference attendance

· 347 in Chicago IL in 2015         · 302 in Washington, DC in 2012

· 264 in Seattle, WA in 2009        · 388 in New York, NY in 2004

18 Million
Asian American population in the US
56%
Asian American population growth
48
Local LGBTQ API groups in the NQAPIA Federation
19
Cities
17
States and Territories
6,777
NQAPIA’s Direct Reach to LGBTQ APIs and Allies
19,539
Reach of all NQAPIA’s LGBTQ API Groups via Email
27,611
Reach of all NQAPIA’s LGBTQ API Groups via Facebook

Sponsorships, Exhibiting, and Ads

To learn the details of our sponsorships, exhibiting, and ads, visit our Levels page.

To become a sponsor, exhibitor, or advertiser, complete this NQAPIA Conference Sponsor Prospectus Form.