Family is Still Family: Public Service Announcements

Chinese PSAsIn the Asian and Pacific Islander (API) community, young people often see coming out as an act of shaming and dishonoring their parents and their ancestors, but staying in the closet takes a greater toll, causing isolation, depression, and even suicide.

Our “Family Is Still Family” television PSA Campaign—the first-ever multi-lingual public service announcements created especially for API parents—offers a powerful message: offer your LGBTQ child a lifeline, support their coming out, and keep the family strong and unified.

These groundbreaking ads feature parents, some of whom are foreign-born immigrants with limited English proficiency, who declare acceptance and unconditional love for their LGBTQ children.

Last year, the “Family Is Still Family” PSAs, produced in association with the Asian Pride Project, aired on local Asian ethnic television stations during LGBTQ Pride Month in markets across the U.S., including Boston, Chicago, Hawaii, Los Angeles, and Sacramento.

South Asian PSAs

Multilingual Videos

NQAPIA worked with the Asian Pride Project to develop a series of short, multilingual videos of AAPI parents who love their LGBTQ children. You can find all of the videos on YouTube.com/nqapia.

Chinese
Mandarin with English subtitles – Deanna Cheng, a Chinese mother of a gay son
Cantonese with English subtitles – Rosetta Lai, a Chinese mother of a lesbian daughter

South Asian
Hindi with English subtitles – Kamlesh and Harcharan Bagga, Indian parents of a gay son
English with Hindi subtitles – Vinay Chaudhry, an Indian father of a genderqueer child

Korean
Korean with English subtitles – Clara Yoon, a Korean mother of a transgender son

Japanese
English with Japanese subtitles – Marsha and Tad Aizumi, Japanese parents of a transgender son

Southeast Asian
Vietnamese with English subtitles – Ha Nguyen, a Vietnamese mother of a gay son
English with Lao subtitles – Phanida Phivilay, a Lao mother of a lesbian daughter

Filipino
English with Tagalog subtitles – Carol Mannion, a Filipina mother of a gay son

Family is Still Family - Filipino

None of the parents are actors. They are all everyday parents from different parts of the country.

Learn more about NQAPIA’s Family Acceptance Campaign

Download the leaflets

Attend the workshops