Family is Still Family – Multilingual PSA campaign
Opening the Closet Door for our LGBTQ Kids
About the PSAs
In the Asian and Pacific Islander (API) community, young people often see coming out as an act of shaming and dishonoring their parents and their ancestors, but staying in the closet takes a greater toll, causing isolation, depression, and even suicide.
Our “Family Is Still Family” television PSA Campaign—the first-ever multi-lingual public service announcements created especially for API parents—offers a powerful message: offer your LGBTQ child a lifeline, support their coming out, and keep the family strong and unified.
These groundbreaking ads feature parents, some of whom are foreign-born immigrants with limited English proficiency, who declare acceptance and unconditional love for their LGBTQ children. They will air on Asian ethnic television stations and international channels in June 2016, during LGBTQ Pride Month.
Last year, the “Family Is Still Family” PSAs, produced in association with the Asian Pride Project, aired on local Asian ethnic television stations in markets across the U.S., including Boston, Chicago, Hawaii, Los Angeles and Sacramento.
NQAPIA worked with the Asian Pride Project to develop a series of short, multilingual videos of AAPI parents who love their LGBTQ children.
None of the parents are actors. They are all everyday parents from different parts of the country.
NQAPIA and several parents developed a series of one-page, translated “fact sheets” for parents who have LGBTQ kids. The multilingual fact sheets answer basic questions about being LGBTQ and dispel common misperceptions. They are in nineteen (19) Asian languages and scripts—the largest number of languages ever translated from a single LGBTQ document.
Chinese: Simplified script, Traditional script
East Asian languages: Korean, Japanese, Indonesian
Southeast Asian languages: Vietnamese, Thai, Khmer, Hmong, Lao
South Asian languages: Hindi, Bengali, Gujarati, Punjabi, Urdu
Filipino: Tagalog, Ilocano
About the Sponsoring Organizations
The National Queer Asian Pacific Islander Alliance (NQAPIA) is a federation of LGBT AAPI organizations. We seek to build the organizational capacity of local LGBTQ AAPI groups, develop leadership, promote visibility, expand collaborations, and challenge homophobia and racism. NQAPIA is a nonprofit tax-exempt IRS 501(c)3 organization.
The Asian Pride Project (APP) fosters greater visibility, pride, acceptance, unity, and harmony for all LGBT Asians & Pacific Islander (API) people in their families, cultural communities and beyond. APP believes in the power of sharing, connecting, and relating to give API families and communities the support they need when struggling with the challenges of our sexual and gender identities in the API cultural context.
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